Google Analytics

Google Analytics 4 vs Matomo vs Plausible vs Fathom [Accuracy Case Study]

While Google Analytics just updated to version 4, there is a growing resistance against them. Because of privacy concerns and too much clutter new initiatives are turning up. But are they just as accurate? Or even more accurate? We tested it. By installing 4 Analytics tools on our website. Spoiler: Google Analytics tested the worst. […]

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Privacy-friendly GA alternatives

Privacy-Friendly Alternatives to Google Analytics: Protecting User Data without Sacrificing Insights

Introduction In today’s digital age, website owners and businesses rely on analytics tools to gain valuable insights into user behavior and optimize their online presence. However, as concerns about data privacy grow, the use of traditional analytics platforms like Google Analytics has raised questions about the collection and handling of user data. Privacy-conscious website owners

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Missing GA4 traffic during migration, for example from UA

Missing Traffic When Migrating to Google Analytics 4 (GA4): Understanding and Solving CSP Blacklisting Issues

Introduction Migrating to Google Analytics 4 (GA4) is a crucial step for businesses to stay up-to-date with the latest analytics capabilities and make more informed decisions based on user data. GA4, as the next generation of analytics from Google, automatically utilizes your existing Universal Analytics data to offer a seamless transition. However, during migration, you

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Google Analytics Measurement Protocol Sales / Leads show (not set)

The reason why this happens is shown here: https://stackoverflow.com/questions/38141269/google-analytics-e-commerce-with-measurement-protocol-not-set-landing-page . Basically, this happens because when pushing a lead or sale via the Measurement Protocol and that happend 30+ minutes after the session. This happens because Google Analytics session has a default max 30 minutes duration. Another reason could be due to inconsistent tracking codes. Several

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How to fix the Google Analytics gtag.js Low or 0% Bounce Rate

When using the new Google Analytics gtag.js and sending custom dimensions or metrics as events you can see a 0% or very low bounce rate. Something like: That might look unusual low, so in most cases it’s a bug. In my case it was caused by sending a local_dimension or metric: gtag(‘event’, ‘x_dimension’, {‘x123’: ‘variabletext’,

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Lijst van Nederlandse PSP’s om uit te sluiten in Google Analytics voor iDeal, Mollie en PayPal

Wanneer je in Google Analytics E-commercetracking, dus tracking van sales bijhoudt, valt het je misschien op dat je veel referral verkeer krijgt als veroorzaker van de sale. Als je dat opzoekt zie je dan adressen als: ideal.ing.nl en mollie.com . Dat zijn niet de adressen waar de bezoekers begonnen. Toch worden ze als referral bron

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