With a Magento blog it’s quite easy exporting your products to an Ebay store with free plugins like M2EPro. That is a free plugin, bought by Ebay, that’s able to export your full shop to other languages. When you have an Ebay store, it doesn’t run by itself mostly. Here are some optimisation tips (Ebay SEO tips) in order to get more visitors and get more orders.
1. Set up the store
In order to set up the store, make sure you use the documentation of M2EPro. If you’re stuck, send them a mail. Their support is great!
When the store is set up, make sure you have set shipping cost for all countries, which are reasonable. Also communicate your pro’s in the product’s description template.
2. Get reviews for good SEO effort
Ebay is all about trust. In order to getting a get reputation, get enough reviews. The more reviews the better
3. Enter meta information in Ebay (meta title and meta description)
Like almost every site, the homepage has the most link value. So use this power of the homepage. Create some content in the header text and state all the keywords you want to use.
5. Build links to your store
Make sure you get found in Google as well with enough links to your Ebay Store. Make use of linkbuilding. Use your own site (maybe it has some value) and link to your Ebay Store.
6. Use one Ebay tld
Ebay has the strange behaviour that it’s store functionality has many different tld’s. Like stores.ebay.co.uk and stores.ebay.com . If you use SEO and you only use one language and one region, build links mostly on one tld (like .co.uk) in order to maximise the potential of one domain, so it gets all the link value. An example of such a Ebay Store is QSP Products.
Slow Magento indexing and reindexing on large databases
Do you experience the problem of slow Magento reindexing? Tinybrick Lightspeed is a good solution. It’s a plugin that requires a little investment (500 dollar), but is worth all the speed improvements. Try it Lightspeed.
So you started an Adwords campaign and would like to measure leads and conversions via Adwords. That’s possible of course! First, go to Adwords and to Conversions. Create a conversion and copy the code. It will look something like this:
<!– Google Code for Bestelling Conversion Page –>
/* <![CDATA[ */
var google_conversion_id = XXXXX;
var google_conversion_language = “en”;
var google_conversion_format = “3”;
var google_conversion_color = “ffffff”;
var google_conversion_label = “YYYYY”;
var google_conversion_value = 0;
/* ]]> */
<img height=”1″ width=”1″ style=”border-style:none;” alt=”” src=”https://www.googleadservices.com/pagead/conversion/AAA/ZZZ”/>
Go to the file /app/design/frontend/default/default/template/checkout/success.phtml and add at the bottom of the file:
One of the most important pages of your webshop is the checkout page. When people want to checkout, they expect a fast way of checkout. Unfortunately the current checkout of Magento is still a bit annoying, because of the illogical checkout process.
Free Better Checkout
So what should you do? Buy an expensive one step checkout for a starting webshop? No, that’s not necessary. There is a solution that only requires some CSS improvements and changes the process dramtically.
For example take a look on the improved checkout Dutch website Pyjamaonline:
Standard the size of Magento product icon pictures are 135 x 135 pixels. For most purposes that size is a bit to small. How to change the size of these picture?
Changing the size of product images on category list
To change the size of the image open your website directory and navigate to: app/design/frontend/default/default/template/catalog/product and open list.phtml. Around line 98 you see the following code:
Upload the file to your webdir and refresh the cache. Now you see the images in the greater format.
Changing the size of product images on the product page
You can do the same for the images on the product page. Just go to /app/design/frontend/default/default/template/catalog/product/view and open media.phtml. Here you see the same tag with resizing to 265. Change this to your desired format and refresh the cache.