Google Analytics Measurement Protocol Sales / Leads show (not set)

The reason why this happens is shown here: .

Basically, this happens because when pushing a lead or sale via the Measurement Protocol and that happend 30+ minutes after the session. This happens because Google Analytics session has a default max 30 minutes duration.

Another reason could be due to inconsistent tracking codes.

Several solutions are written in this blog:

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top