Black Friday is no longer just about electronics and clothing. For professionals, entrepreneurs, and tech enthusiasts, software and SaaS deals are perhaps the most interesting. This year, there are excellent discounts on tools you use daily. We’ve collected and critically reviewed the best deals – because not every “deal” is truly special.
Privacy & Security
Proton – Up to 75% Off ⭐
Proton, the Swiss privacy specialist, is offering impressive discounts of up to 75% on their complete suite of privacy tools this year. Whether you’re looking for encrypted email (Proton Mail), secure cloud storage (Proton Drive), or a reliable VPN (Proton VPN), the Black Friday deal makes this the perfect time to switch to privacy-first alternatives.
The Proton suite is particularly interesting for those who take their online privacy seriously. All services run on servers in Switzerland with end-to-end encryption, meaning even Proton itself cannot read your data. With discounts of up to 75% on multi-year subscriptions, this is one of the best deals for privacy-conscious users.
NordVPN – Up to 74% Off + 3 Months Free
NordVPN comes with a strong Black Friday deal: up to 74% off on 2-year subscriptions, plus 3 extra months free. The basic plan starts at $2.99 per month (billed as $71.76 for 27 months). This is a real Black Friday deal – significantly cheaper than regular prices.
NordVPN is known for its speed and reliability, with more than 8,200 servers in 165 countries. Perfect for streaming, gaming, and just browsing safely. The deal applies to all plans (Basic, Plus, Complete, and Prime), with higher plans offering extra features like a password manager (NordPass) and 1TB of secure cloud storage.
Why this is a good deal: NordVPN rarely offers discounts higher than 74%, and the extra months make it even more attractive. Plus: 30-day money-back guarantee.
But note, Proton VPN, is often rated better for privacy and also has extremely competitive rates.
Lifetime Deals: AppSumo Black Friday
AppSumo – Lifetime Deals + 10% Extra Discount
AppSumo is a unique player during Black Friday. Instead of subscription discounts, they offer lifetime deals on hundreds of SaaS tools. This means: pay once, lifetime access. This year, AppSumo offers an extra 10% discount on top of their already reduced prices (AppSumo Plus members even get 20% total).
The Black Friday sale runs from November 17 to December 1, 2025, with new “drops” every day. Deals often start from $39-$79 for lifetime access to tools that normally cost $500-$2000+ per year.
Examples of interesting deals:
- NeuronWriter ($69): SEO-optimized content writing with AI
- Straico ($59): Access to multiple AI models (GPT-4, Claude, Gemini)
- LayerPath ($69): Automated product demos and video creation
- SiteGuru ($79): SEO analysis and website tracking
Why this is special: Lifetime deals are truly unique. You pay once and then have no monthly costs. Perfect for startups and freelancers looking to keep costs down. However, note that not every tool has the same updates and support as with a regular subscription.
60-day money-back guarantee on all AppSumo deals.
Marketing & CRM
EngageBay – 40% Off for Life
EngageBay offers a rare “for life” discount of 40% on all plans (Marketing, Sales, CRM & Service), plus 50,000 free email credits. This means the discount doesn’t just apply to the first year, but for as long as you remain a customer.
This is exceptional, as most Black Friday deals only apply to the first billing period. For businesses looking for an all-in-one CRM, this is one of the best deals of the year.
ProofHub – Up to 40% Off for 6 Months
ProofHub, a project management platform, offers up to 40% off on their Ultimate Control Plan for six months.
Critical note: This is a discount for only half a year. After six months, you’ll pay full price again. For teams wanting to test ProofHub, this is fine, but it’s not a long-term savings like a lifetime deal.
Business & Automation
Moosend – 50% Off First Year
Email marketing platform Moosend offers 50% off on the first year of their annual subscriptions.
SendFox (via AppSumo) – Lifetime Deal
For those looking for email marketing tools, AppSumo often offers lifetime deals on SendFox, a simple email marketing platform perfect for creators and small businesses.
Moz Pro, Local and API – up to 40% discount
Check it out in the dedicated Moz Black Friday article.
Productivity & Writing Tools
Possibly? Grammarly – Expected 50% Off
Grammarly traditionally offers 50% off on all Pro plans around Black Friday. The official 2025 deal hasn’t been announced yet, but based on previous years, it’s expected to go live in late November and run through early December.
With the Black Friday discount, the annual subscription would cost around $6 per month (billed annually). This is significantly cheaper than the regular $12 per month. Grammarly Pro offers advanced grammar checking, tone detection, plagiarism checker, and AI-powered writing suggestions.
Note: Currently, a year-round 60% discount is already available on annual subscriptions, so waiting for Black Friday only yields an additional 10% discount. For those who don’t want to wait, the current deal is already good.
Possibly? Notion – Expected 40% Off Annual Subscriptions
Notion could potentially offer up to 40% off on annual subscriptions during Black Friday 2025, plus bonus AI credits with paid plans, according to projections. The exact details haven’t been officially confirmed by Notion itself.
Critical note: Notion doesn’t offer major Black Friday discounts every year. The “40% off” is a projection based on previous years. For teams already planning to take an annual subscription, this could be interesting, but individual users can often get by just fine with the free version.
Why Invest in SaaS Now?
Black Friday is traditionally the best time of year to invest in software subscriptions. Many companies offer 30-70% discounts on annual subscriptions, which can save hundreds to thousands of dollars over multiple years. Additionally, you lock in current prices before providers potentially raise their rates in 2026.
However: Not every “Black Friday deal” is equally special. Many SaaS companies offer year-round discounts of 20-30% on annual subscriptions. A “Black Friday deal” of 35% is then only marginally better.
Tips for Smart SaaS Purchases
Check regular prices: Use tools like CamelCamelCamel or search for “year-round discounts” to see if the Black Friday deal is really better.
Watch for “first year only” deals: Many deals only apply to the first year. After renewal, you pay full price. Lifetime deals are often more economical in the long run.
Test before you buy: Many services offer free trial periods. Test the software first before committing to a multi-year subscription.
Consider multi-year subscriptions: The biggest discounts are often on two- or three-year plans. If you’re sure you’ll continue using the tool, this provides the most savings.
Watch for auto-renewal: Make sure you understand when and at what rate your subscription renews after the promotional period.
Focus on tools you actually use: It’s tempting to buy “because it’s so cheap,” but unused software is a waste of money, even at 90% off.
Deals to Avoid
Not every “Black Friday deal” is worth it:
- ❌ “1 month free” on web hosting – These types of deals are available year-round
- ❌ 10% off monthly subscriptions – Too little savings to be worthwhile
- ❌ “Black Friday deals” lasting longer than 6 weeks – If a deal is available for months, it’s not a real Black Friday deal
- ❌ Deals without money-back guarantee – Especially with lifetime deals, you want to be able to test if the tool works
- ❌ Deals where prices were raised just before Black Friday to make the discount look bigger
Conclusion
Black Friday 2025 offers excellent opportunities to save on essential software and SaaS tools. The best deals are:
- Proton (up to 75% off) – For privacy-conscious users
- NordVPN (74% + 3 months free) – For VPN protection
- AppSumo lifetime deals – For lifetime access to hundreds of tools
- EngageBay (40% for life) – For all-in-one CRM
- Grammarly (expected 50%) – For professional writing
Remember that the best deals are often sold out quickly or only available for a limited time. Plan your purchases strategically, focus on tools you actually use, and be critical of deals that seem too good to be true.
Pro tip: Don’t wait until Black Friday itself. Many deals go live in early/mid-November and may be sold out by the time Black Friday arrives.
Last Updated on 4 November 2026
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